Jack Sock a four time Grand Slam champion and Olympic gold medalist has signed a sponsorship deal with leading pickleball equipment manufacturer Selkirk Sport. The deal marks a historic moment in the world of racket sports as Sock is the highest ranked professional tennis player to ever transition to pickleball.
Sock announced his retirement from tennis in September 2023 and made his professional pickleball debut at the PPA North Carolina Open in May 2023 winning the mixed doubles title with top ranked partner Anna Leigh Waters. He also reached the quarterfinals of the men’s singles event.
Mike Barnes Co-Founder and Co-CEO of Selkirk Sport expressed his excitement about the partnership. “We are thrilled to welcome Jack Sock to the Selkirk family” he said in an official press release. “Jack is a powerhouse both on and off the court and his track record of success perfectly aligns with Selkirk’s commitment to excellence. We know Jack will continue his journey of greatness and we’re excited to support him every step of the way.”
Sock’s sponsorship deal with Selkirk Sport is a significant development for the growing sport of pickleball. Sock is one of the most recognizable and successful athletes in the world and his decision to switch to pickleball will help to raise the profile of the sport and attract new players.
In addition to his on court success Sock is also a popular and engaging personality. He has a large social media following and is known for his sense of humor and positive attitude. Sock’s partnership with Selkirk Sport is likely to help the company to connect with new customers and build a stronger brand presence.
How did Jack Sock perform in his farewell match at the US Open 2023?
Jack Sock and John Isner played their last match together at the 2023 US Open losing in the first round to Robert Galloway and Albano Olivetti in a thrilling three setter 2-6, 6-3, 6-7 (3-10).
Despite the loss Sock’s farewell match was a memorable one. He and Isner were given a standing ovation by the crowd at Flushing Meadows as they walked off the court for the final time.
Sock’s performance in his farewell match was a fitting end to a successful tennis career. He showed that he is still a world-class athlete even as he prepares to embark on a new challenge in pickleball.